The Gulf region is experiencing a business twist that demands attention. In the United Arab Emirates alone, a survey found that 94% of enterprises believe artificial intelligence will drive long‑term growth. In the broader Gulf Cooperation Council (GCC), more than 60% of companies already use AI in at least one function.

What this really means is that AI is no longer a distant idea in the Gulf, it is actively reshaping how business works. This blog examines how that shift is playing out, what it looks like on the ground, what stands in the way, and what business leaders should keep in mind.