Yango Ads Launches New CPI Plus Campaigns to Boost Mobile App Installs in the UAE
Yango Ads has rolled out a fresh ad model in the UAE. The model called “CPI Plus” will be targeting the most likely customers of an app and the machine learning will be used to focus the ad impressions on such users. As a result of this method, advertisers are only charged for confirmed installs and that gives a precise measurement of the businesses and cost management.
CPI Plus is a newly introduced option that adds to the already existing Yango Ads’ suite of tools that are performance and engagement-oriented. This gives You the marketers precise data about both installs and revenue thus the need of adjusting the campaign based on the outcomes and not the clicks is eliminated. Such transparency empowers the businesses to improve their tactics through real numbers.
Advertisers have the option to run CPI Plus independently or anew with the standard performance and engagement campaigns. Being flexible allows the companies to set and achieve different business goals, from creating awareness to scaling installations. Without a doubt, the full integration with the primary mobile measurement partners guarantees that the tracking and analytics are precise.
The display for banner campaigns alters automatically to suit different mobile situations and therefore the display and the reach across the associate websites and applications will be increased. Yango Ads is also collaborating with measurement platforms like Adjust and Appsflyer to help with mapping the in-app events and performance tracking.
The introduction shows how quickly the UAE has moved to a mobile-first world. The smartphone penetration is so high that nearly all the people in the country are also on the internet via mobile. The majority of web traffic is now via mobile, which means getting new users in an efficient way becomes the top priority for brands that want to increase their digital presence. Cost-effective strategies like CPI Plus are, therefore, very useful for the companies that seek to have steady growth and a measurable return on their investment in this kind of market.
Yango Ads’ latest advertising campaigns are directed at providing every business in every sector the necessary tools for scaling app installs, with data and machine learning support. The approach is designed to enhance the power of advertisers in an already crowded and tough digital market.
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